Mon. Aug 10th, 2020

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Increasing Penetration of Vegan Culture Driving Demand for Tempeh Market

3 min read

A decline in health condition and lifestyle disorders arising from unhealthy food habits is resulting in the increasing consumption of vegan food. Although the plant-based food consumption may not have become mainstream it is highly accepted worldwide. Millennials are the key consumers of plant-based and vegan food products. The increasing demand for high protein and gluten-free food products is driving demand for tempeh as it is both rich in protein and gluten-free.

Increasing awareness among consumers about various diseases associated with meat is also driving demand for meat substitutes such as tempeh, seitan, tofu, etc. countries across various regions are launching vegan food products owing to the growing consumption of vegan food. Meat production also leads to the rise in greenhouse gas emission, this has resulted in the rise in the consumption of environmentally sustainable food products including tempeh which is soy fermented food and a highly consumed alternative to meat products.

According to the estimates from the United Nation’s Food and Agriculture Organization (FAO), beef and dairy are responsible for around 41% and 20% of greenhouse gas emission in the livestock industry. Meanwhile, livestock production is estimated to lead to nearly 14.5% of global greenhouse gas emission. Hence, the FOA is also urging governments across countries to eliminate the consumption of meat and dairy products by advising people to consume plant-based proteins.

According to the latest study, the demand for tempeh is growing owing to the advantages such as maintaining normal cholesterol levels and leading to fat loss. Moreover, being staple in the Indonesian diet, tempeh sale is surging in ASEAN countries. Meanwhile, with the significant growth in vegan population along with increasing consumption of soy-based food products in the US and UK will influence the growth of tempeh in countries. Moreover, with the rise in vegan population, the US is witnessing increasing number of vegan restaurants along with supermarkets offering alternatives to dairy and meat products. Meanwhile, in Western Europe, stringent regulations on the natural label claim is leading to the growing demand for organic tempeh.

A rise in geriatric population worldwide and various health issues is resulting in a shift towards a vegan diet, this is also one of the factors driving demand for vegan and plant-based food products such as tempeh, tofu, etc. Meanwhile, increasing awareness regarding benefits of frozen food and freezing the food preventing the loss of essential nutrients during storage and transportation is also driving demand for frozen tempeh.

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Fast-food restaurants are also moving towards including meat alternatives such as tempeh in their menu to offers healthy option and meet the growing demand of vegan population. For instance, tempeh burger including tempeh patty along with veggies is gaining popularity across restaurants.

In the last few years, many scientific studies have found the role of soy foods in cancer-preventing diets. Genistein is the soy isoflavone which is a key focus in these studies. Moreover, with high concentration of genistein in tempeh is likely to drive its demand in cancer-preventing diet. Meanwhile, other areas of active research on soy food include neurodegenerative and periodontal disease.

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