Marketing automation accredits to software tools and platforms which are implemented by enterprises to manage all kinds of operation effectively. Marketing automation software allows organizations to automate, integrate, and measure marketing tasks and productivity to improve operational efficiency. Marketing automation software is a component of customer relationship management (CRM) which allows automating in marketing process which in turn eliminates time consuming operations related to customer manual data management. As there is an increase in competition among enterprises, marketing automation software helps to keep track of changing day-to-day demand of customer to minimize retardation.
Marketing automation software has several functions such as email marketing, campaign management, engagement marketing, CRM integration, social marketing capabilities, mobile marketing capabilities and marketing analytics.
Marketing Automation Software Market: Drivers and Challenges
Now-a-days, enterprises are growing with rapid speed so they are opting for marketing automation software because of increasing need for better customer experience is one of the major factor driving the market of market automation software. Market automation software solution provides optimal automated solution to improve marketing and sales activities. Moreover, implementation of marketing automation software using cloud based deployment like software as a service(S-a-a-S) is also, an another key driving factor of marketing automation market.
Presently, lack of comprehensive integration strategy and Interoperability issues are the major restraints faced by most of the enterprises while adopting marketing automation software.
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Marketing Automation Software Market: Segmentation
Segmentation on the basis of deployment:
- Cloud based
Segmentation on the basis of end-users:
- Small scale and medium scale
- Large scale
Segmentation on the basis of verticals:
- Academics and Education
- Manufacturing and Distribution
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Marketing Automation Software Market: Key players
Some of the key players of marketing automation software market are: IBM Corp., Oracle, Adobe system, SAP SE ,Salesforce , SAS Institute, Cognizant technology solution, Etrigue, Hatchbuck and Hubspot.
Marketing Automation Software Market: Regional Overview
Presently, North American region is holding the largest market share of marketing automation software market owing to increased focus among enterprises to adopt marketing automation software which help to improve customer experience and to procure more information.
In European region, marketing automation software market is witnessing slow growth owing less adoption of software by medium scale enterprises.
The report covers exhaustive analysis on:
Marketing Automation Software Market Segments
- Marketing Automation Software market Dynamics
- Historical Actual Market Size, 2014 – 2016
- Marketing Automation Software Market Size & Forecast 2017 to 2027
- Value Chain
- Marketing Automation Software Market Current Trends/Issues/Challenges
- Competition & Companies involved
- Marketing Automation Software Market Drivers and Restraints
Regional analysis for Marketing Automation Software Market, market includes development in the following regions:
- North America
- Latin America
- Asia Pacific
- Australia and New Zealand (ANZ)
- Greater China
- Rest of Asia Pacific
- Middle East and Africa
- GCC Countries
- Other Middle East
- North Africa
- South Africa
- Other Africa
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
- Detailed overview of parent market
- Changing market dynamics of the industry
- In-depth market segmentation
- Historical, current and projected market size in terms of value
- Recent industry trends and developments
- Competitive landscape
- Strategies of key players and product offerings
- Potential and niche segments/regions exhibiting promising growth
- A neutral perspective towards market performance
- Must-have information for market players to sustain and enhance their market footprint