Processed cheese has been a major part of western cuisine, and lately, with the popularization of fast food in developed countries, processed cheese is now an essential part of food culture worldwide. This is largely because of the flavor profile of processed cheese which can be coupled with food products from almost all cuisines. Processed cheese has been one of the most dynamically growing segments of the food industry. There has been a rapid increase in processed cheese manufacturing, consumption and trade over the last decade. This is attributed to the attractive flavor profile and versatility that processed cheese offers at a much more economical price point than other types of cheeses present in the market.
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Growing Fast Food Culture Influencing the Processed Cheese Market Positively.
Although processed cheese constitutes a small part of the total cheese production worldwide, the increasing fast-food culture has been playing a major role in increasing the demand of processed cheese and continue to impact in the foreseeable future. Due to the unique flavor profile of processed cheese, it is utilized in local cuisines as well apart from the obvious application in fast food products. This is observed especially in developing countries from APAC and Latin America where the consumers are acquiring a newfound taste for processed food in their local cuisines. India has been displaying the effect of consumer demand for processed cheese through its major cheese producers which are ramping up the production capacities recently. The economic positioning of processed cheese is also one of the major driving factors for the increasing demand for processed cheese. Being affordable, consumers more than often choose processed cheese as the go-to cheese for home cooking.
However, improving economic condition have led to a rising demand for artisanal cheeses and gourmet cheeses, which can take a sliver away from the processed cheese market. To stand up to the competition, market players in the processed cheese market are introducing novel flavors of processed cheese in forms such as cheese spreads which offer further versatility which is expected to garner a wide consumer base.
Government efforts in lowering the sodium content of food products might leave a restraining impact on the processed cheese market.
Globally, multiple regions have recognized the detrimental effect of high sodium content in the diet, and have made a point to inform the general public about the dangers of the same. This can present itself to be a restraining factor for processed cheese market. The increasing awareness among the general public can slow down the growth of processed cheese demand in the market. This is coupled with the recent consumer preferences for dairy-free products which extends to cheese and cheese products as well where people are looking for dairy-free and vegan cheese products.
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Global processed cheese market: segmentation
On the basis of type, the global processed cheese is segmented as
- Cheese blocks
- Cheese Slices
- Cheese cubes
- Cheese spreads
On the basis of End-Use, the global processed cheese market is segmented as
- Food Processing
Global processed cheese market: key players
Some of the key players in the global processed cheese market are Kraft Heinz Foods, Arla food ingredients, Lactalis group, Fonterra Foods, Savencia Fromage & Dairy, The Bel Group, Associated Milk Producers, Inc., Mondelez International Inc, Sargento Foods Inc., Almarai-Joint Stock Company etc
Opportunities for market participants in processed cheese market.
The opportunities for growth in the processed cheese market are present majorly in the developing countries where increasing popularity of processed cheese combined with expanding fast food industry presents incremental opportunities. Whereas in developed regions the opportunities for growth in the processed cheese market are dependent upon the manufacturer’s abilities to adapt to the changes in consumer demand. The opportunities for development of vegan, lactose-free or dairy-free processed cheese are present by the lot and can sustain themselves to be a profitable long-term investment in the processed cheese market.