There is an increased demand for food additives with the robustly increasing demand for processed food products. Food additives are used at almost every stage of food processing for preservation as well as enhancing quality, taste, textures, etc. Food Colorants are commonly used food additives in order to adjust the color of food & beverage products to the desired level. Natural Food Colorants are dye or coloring substance derived from natural sources like plant, invertebrates, microbes or minerals and are used in various food & beverage products. Natural food colorants have been used in food & beverage preparations since ancient times. Natural Food Colorants come in various forms like powder, pastes, liquid, and gels. Natural Food Colorants are used in commercial food processing as well as in domestic cooking. With the advances in technology as well as innovation in processing techniques, food products tend to lose their natural color during various stages of processing. Natural Food Colorants have thus gained importance in order to regain the lost coloration or enhance weak colors of food products. Thus with increasing demand for coloring agents as well as natural food additives the global natural food colorant market is expected to increase both in terms of value and volume over the forecast period.
Global Natural Food Colorants Market Dynamics:
The increasing demand for processed food products ultimately increases the demand for additives like natural food additives. Rising awareness, increasing demand for processed food products, urbanization are some of the prime factors driving the global natural food colorants market. Synthetic Food Colorants have been largely in food processing with the better stability as well as lower cost. However, with rising awareness among consumers about the harms of using synthetics additives in food, there is an increasing demand for food additives like natural food colorants. Thus the rising health concern among consumers proves to one of the major drivers of natural food colorants market.
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However, despite of the growing demand, the application of natural food colorants stays limited with the weaker tinctorial strength, lower stability, interactions with food ingredients, as well as inability to match desired hues. Thus improving shelf life as well as stability of natural food colorants remains to be a challenge for the key players, Manufacturers are thus investing in R&D in order to develop products with lesser flavor as well as improves stability and shelf life. Thus with advances in R&D as well as consumer perspectives about healthy lifestyle, the demand for natural food colorants is expected to increases over the forecast period.
Global Natural Food Colorants: Market Segmentation
On the basis of Source, the global Natural Food Colorants market can be segmented as –
On the basis of Pigment Type, the global Natural Food Colorants market can be segmented as –
- Carminic Acid
- Carbon Black
On the basis of Form, the global Natural Food Colorants market can be segmented as –
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On the basis of End-Use, the global Natural Food Colorants market can be segmented as –
- Dairy Products
- Bakery & Confectionery
- Convenience Food
On the basis of Sales Channel, the global Natural Food Colorants market can be segmented as –
- Modern Trade
- Convenience Store
- Other Retail Formats
Global Natural Food Colorant Market: A Regional Outlook
The global natural food colorants market can be regionally segmented as North America, Europe, East Asia, South Asia, Latin America, Oceania, and Middle East & Africa. North America & Europe regions are expected to hold a major share in natural food colorants market with the increasing demand for natural, organic as well as vegan food products. East Asia as well as South Asia region is expected to exhibit growth a rapid growth in natural food colorants markets with increasing demand for healthy processed food products as well as a growing number of end-use companies and key players.
Global Natural Food Colorants Market: Key Players
The global natural food colorants market is competitive. Some of the key players in natural food colorants space include Sensient Technologies Corporation, Naturex S.A., Archer Daniels Midland, Döhler GmbH, Chr. Hansen Holding A/S, Symrise AG, McCormick & Company, Chr. Hansen Holding A/S, Kalsec Inc., ROHA Dyechem Pvt. Ltd. (JJT Group), DDW The Color House Corporation, Givaudan, DowDuPont, Adama Agricultural Solutions Ltd. (LycoRed).